what is explainer video

In today’s fast-paced digital landscape, grabbing and retaining the attention of potential customers can be a challenging task. With information overload everywhere, the need to communicate ideas effectively and engagingly has never been greater. That’s where explainer videos come in. But what exactly are explainer videos, and why have they become a vital tool for businesses and brands?

The Definition of an Explainer Video

An explainer video is a short, engaging video that explains a concept, product, service, or business idea in a clear and concise way. These videos often break down complex information into easy-to-understand visuals and voiceovers. Typically lasting between 60 to 120 seconds, explainer videos use a combination of animation, storytelling, and compelling narration to communicate a message effectively.

Purpose of an Explainer Video

The primary purpose of an explainer video is to communicate key messages quickly and in a memorable way. Businesses use them to introduce a product or service, explain a complicated process, demonstrate how something works, or persuade potential customers to take a specific action, such as making a purchase or signing up for a service. Here’s why explainer videos are so effective:

• Attention-Grabbing: People prefer watching a video rather than reading a long piece of text. Explainer videos grab attention instantly with their visuals and captivating storytelling.
• Simplicity: Even complex ideas or products can be simplified with the use of animations and clear scripts.
• Engagement: Combining visuals, sound, and motion creates a more immersive experience that keeps viewers engaged.
• Retention: Studies have shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text form.

Types of Explainer Videos

There are various styles of explainer videos, each tailored to suit different purposes

2D Animation: This is the most common type and uses flat, animated characters and objects to
 convey the message. It’s cost-effective and visually appealing.

Whiteboard Animation: Whiteboard videos simulate a hand drawing on a whiteboard while explaining the message. They are simple yet effective in explaining complex topics.

Live-Action Videos: These involve real people, scenes, and locations to demonstrate a product or service. It’s a great option for brands that want to create a personal connection.

Motion Graphics: These videos use animated graphic elements and text to present data or abstract concepts.

3D Animation: For more advanced visual storytelling, 3D animation adds depth and realism, often used to showcase intricate product features or technical concepts.

Why Are Explainer Videos Important?

Explainer videos play a critical role in marketing strategies for businesses across industries. Here’s why they are so important:

• Increased Conversion Rates: Studies show that landing pages with explainer videos have significantly higher conversion rates than those without. Customers who understand a product are more likely to purchase it.
• Boosts SEO and Engagement: Video content ranks higher on search engines and keeps viewers on your page longer, improving your SEO performance.
• Simplifies Complex Topics: When explaining complex products, software, or services, an explainer video simplifies the information into a visual and understandable format.
• Builds Trust and Credibility: A well-made explainer video demonstrates professionalism, builds credibility, and shows that you’re invested in helping your audience understand your offering.

How to Create an Effective Explainer Video

Creating a great explainer video involves a few essential steps:

1. Understand Your Audience: Know who you are speaking to and what problems they face.
2. Keep It Short and Simple: Stay focused on one key message. Aim for a video length of 1 to 2 minutes.
3. Tell a Story: Use storytelling to connect emotionally with your audience. Create a script that highlights a problem and provides a solution.
4. Add a Call-to-Action: Guide viewers on what to do next—whether it’s visiting your website, signing up, or making a purchase.
5. Professional Production: Invest in quality visuals, animations, voiceovers, and sound design to create a polished final product.

Conclusion

Explainer videos have become an essential marketing tool in today’s digital world. They help businesses effectively convey their message, captivate their audience, and ultimately drive better results. Whether you’re looking to introduce a new product, explain a complex concept, or boost your brand’s visibility, an explainer video can be a game-changer. If you haven’t leveraged this powerful medium yet, now is the time to start!